Boo! Federal Data Privacy Laws May Come Soon and Businesses Can’t Hide

On September 1, 2022, the American Data Privacy Protection Act (“ADDPA” or the “Act”) was blocked from moving forward before the full U.S. House of Representatives. The ADPPA, which comes from the U.S. House Committee on Energy and Commerce, proposes legislation that would enact federal data privacy laws. But the ADPPA is currently in limbo…

Read More

Naked Licensing: That’s Your Name, So Don’t Wear It Out

From multinational corporations to franchises to non-profits, there is a lot that goes into building your brand and a positive brand association among consumers. As a company looks to growth strategies, it will consider different ways to develop its brand’s reach, such as expanding its market presence by allowing third parties to use, market, or…

Read More

Apply Foundation To Your Privacy Policy Before You Become The Next Sephora

On August 24, 2022, the California Attorney General released a statement regarding a settlement agreement that the State of California reached with Sephora, Inc. (“Sephora”), the international consumer product retailer specializing in personal care and beauty products, for failing to comply with the California Consumer Privacy Act (“CCPA”). The California Attorney General’s Office alleged that…

Read More