Posts Tagged ‘Chad J. Gottlieb’
What’s Worse: The Pain or the Hangover? Brand Endorsements in the Fallout of Yeezy
“And I heard ‘em say, nothin’ ever promised tomorrow today;” [1] That is, unless, that promise was memorialized into a properly drafted and negotiated brand licensing agreement. Brand licensing agreements are essential for companies that want to create a successful, long-term business strategy. Licensing allows companies to leverage a brand’s image, reputation, and power to…
Read MoreSanta (and the CPPA) Know If You’ve Been Naughty or Nice With Your Consumer Data
On Oct. 17, 2022, the California Privacy Protection Agency (the “CPPA”) released a revised draft of regulations to enforce the soon-to-be-effective California Privacy Rights Act (the “CPRA”). The revised regulations include revisions to sections regarding collection of personal data, restrictions on the use of personal data, privacy notice requirements and opt-out preference signals. The revisions…
Read MoreBoo! Federal Data Privacy Laws May Come Soon and Businesses Can’t Hide
On September 1, 2022, the American Data Privacy Protection Act (“ADDPA” or the “Act”) was blocked from moving forward before the full U.S. House of Representatives. The ADPPA, which comes from the U.S. House Committee on Energy and Commerce, proposes legislation that would enact federal data privacy laws. But the ADPPA is currently in limbo…
Read MoreNaked Licensing: That’s Your Name, So Don’t Wear It Out
From multinational corporations to franchises to non-profits, there is a lot that goes into building your brand and a positive brand association among consumers. As a company looks to growth strategies, it will consider different ways to develop its brand’s reach, such as expanding its market presence by allowing third parties to use, market, or…
Read MoreApply Foundation To Your Privacy Policy Before You Become The Next Sephora
On August 24, 2022, the California Attorney General released a statement regarding a settlement agreement that the State of California reached with Sephora, Inc. (“Sephora”), the international consumer product retailer specializing in personal care and beauty products, for failing to comply with the California Consumer Privacy Act (“CCPA”). The California Attorney General’s Office alleged that…
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